ABOUT US
We nurture fintech brands that care
Axar Soft is a disruptive DTC accelerator that brings fintech brand experts, digitally native operators, and talent together –– building and partnering with purposeful brands that seek to advance financial technology in Asia.
Thousands of DTC businesses & founders want to build & grow their business across Asia. They need a partner they can trust.
How we build brands
Research & Strategy: Leveraging our deep understanding of consumer insights, before we begin our core team dives deep to understand and identify if there is a clear market opportunity to build a brand in Asia.
Define Business Plan: Once we’ve established the opportunity and see room for growth, we like to get into the nuts and bolts of the plan, laying out the initial hypothesis and roadmap for the next 6 months.
Secure Operations & Logistics: Depending on the initial target market, we make sure all logistics are covered when it comes to distribution in the respective regions of expected growth.
Launch & Scale in Asia: Once launched, we’re constantly iterating and deploying the latest growth strategies based on real-time data from consumers, social media, and sales channels in daily & weekly cycles.
Key Metrics
10+
Years of Experience
28+
Brands Grown
32+
Fintech Partners
OUR TEAM
Ashok Jaiswal
Founder & CEO
Ka KI Liu
Head of Marketing
Anshul Ghanshala
Software Developer